Founder's Note

The dress that looks great on you has a great background story too. 

After being part of failed startups, discarding many business plans, countless Skype contacts, and coffee meetings with friends alike to discuss the next big startup idea. 

I made up my mind to go all in and take a leap of faith for the love of clothing, I have had over the decades. It was right there in front of me all this time but it took some realization.

I always enjoy accessorizing my own clothes and love giving tips to friends and family. The feedback I received over the years further muster up my courage to chase my childhood entrepreneurial dream. 

It’s a labor of love, passion, and sheer determination from a dedicated team. 

By profession, I’m a digital marketer. I earned a degree in Fashion Management aligned with Luxury Business Management (Rome, Italy), and e-Commerce with a specialization in Consumer Behavior (Barcelona, Spain). 

Whether it's designing my own clothes with the help of local tailors or giving fashion tips to my near and dear ones, I feel excited and happy when I indulge myself in the fashion world.

We thrive to help local vendors after COVID 19 pandemic to boost the local economies.

Founders are from Pakistan with a European background. They've always been fascinated by the idea of blending eastern offerings with the western world.

Our garments are manufactured in Lahore, Pakistan. If you've never been, we highly recommend visiting this beautiful place with warm hospitality, rich history, and local hearty food that fills the stomach as well as the soul.

Moreover, bring the best of both cultures, offer something that is unique to you, nevertheless, locally produced with love and care.